Campmor

Campmor is a specialty outdoor retailer that has been in business since 1978, offering a wide selection of outdoor gear and equipment. The company has a strong online presence and operates a flagship store in Paramus, New Jersey. Starting out as a retail sales associate, I began to work alongside the store’s marketing team after demonstrating my passion for digital marketing. I help run Campmor’s Instagram (10k followers), Twitter, Facebook, and TikTok, maintaining an outdoorsy, fun-loving, earth-toned brand throughout.

Example graphics that I designed using Canva and Adobe inDesign to promote sales, new products, and product lines pertinent to the season. I post graphics like these around 4x a week to maintain relevancy, and work alongside the E-Commerce department to determine which products to promote.

Around the holidays, I developed a series of posts highlighting gift ideas for hikers, runners, snowboarders, and more: tagging products to our Instagram shop. These posts received 50% higher engagement, monitored through Hootsuite.

I source lifestyle images from the retailer portal of brand websites, interacting with and tagging the brand pictured.

In fall 2022, I spearheaded a campaign encouraging customers to share photos of their favorite fall hikes via Facebook and Instagram. We received 20+ submissions and posted the best ones to our socials, performing 75% higher in engagement.

With the importance of holidays in retail, I designed these camping-themed Valentine’s Day posts on Canva, encouraging people to share with friends and family across socials.