GoodPup

Goodpup is a mobile app that offers training and behavior support for dogs, connecting dog owners with certified trainers who provide personalized plans and advice through live video calls. I was a Marketing Analyst Co-op at GoodPup for 6 months of 2021, running the brand’s social media platforms, assisting with paid social campaigns, and conducting keyword research and analysis.

I created and compiled a “Puppy FAQs” story highlight for GoodPup’s Instagram profile using sourced client content, Figma graphics, and Instagram gifs. I designed the questions, selected and modified client photos for use, and edited the training team’s copy to be succinct, yet informative. The templates and illustrated elements were designed by the UI/UX team, and the information used was provided by GoodPup’s training team.

Emphasis on Client Content

I sourced content and testimonials from satisfied GoodPup clients to share across socials, adding a personal touch to each page while simultaneously establishing credibility for the brand.